4. Is this social engineering or some type of reparations for past indiscretions? Modern Disney loves her plan! Which we all know is no where close to being true! I think the word to go warpspeed on this issue was given about five years ago, with a major increase 28 months ago. Jake from State Farm is laughable too. It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. I agree, The advertisers are trying to brainwash our children. These fatherless children become bitter adults that seem to want to exact their revenge now through these various culture and media outlooks, but sadly this perpetuates the cycleAll the while deteriorating a consumer landscape that has less money, less confidence, less curiosity, lower critical thinking skills, less innovation and less resilience when confronted with challenges and uncomfortable topics. I dont even watch the commercials anymore. BARF! Im all for diversity but like the author points out, the numbers dont reflect reality. This has been decades in the making, and has been very subtle and well planned. Perfectly coiffed. Together, these groups now account for 24.7 percent of the U.S. population, yet they do not appear in anywhere near 24.7 percent of the advertising. are flooded with open borders watering down the natives. Diversity for diversitys sake has never been a good thing. He names names, gives dates, gives quotes, and gives events, laying out an ironclad argument on why we are going through what were going through. some complain about the fast food ads, and some (or ONE person who wrote an opinion piece?) CTV Advertising Means Diversity. People have plenty of reasons to keep quiet. Period. . Being Ethical. We all have! The high-end advertising being geared towards blacks is so unrealistic! I have boycotted every company pushing the propaganda. Ultimately, however, they will all fall in a spectacular, but awful manner, as all would-be tyrants do. But if they are patient enough, they will finally find this one I like sports so I watch it, but am now forced to mute and turn to the guide to avoid hearing and seeing the woke advertising nonsense. can allow opinions they agree with but refuse/censor conservative opinions & perspectives they DONT agree with. I hope. Which I guess should come as no surprise, as insulting peoples intelligence seems to be about all most advertisers are good for anymore. Remember, brands and advertisers: its not diverse or inclusive if it doesnt include everybody. Check our Privacy and Cookie Policy for more information. Oh my gosh, I knew things were bad, but this takes it to an entirely different level. Ive never seen Jewish representation in commercials. Its almost more insulting to watch advertisers paint their own picture of dark skin people living a prosperous life in the suburbs or even on a ranch with a pickup yes Ive seen that. Its ridiculous given that white people in my town are the majority, and the majority of the library customers. I dont consider myself a racist by any means, and hinting that Im not supportive or on board with all the overnight, progressive changes and what I see as financially driven portrayals of race in commercials and ads. See: Blackrock, Vanguard, ESG scores; and globalist agendas (including social engineering) originating with Klaus Schwab and his cronies at the World Economic Forum (WEF). Those ranchers usually drive large pickups. My wife is Chinese and asks why there are no white and Asian couples. I suspect the marketing person has they gender, birthing person, 28 years old, white, in a cube on Madison Avenue, nose ring and purple hair. How dumb do they think the 70% of us are that make up America? Not so much. Call me crazy. Black female doctors, dentists, insurance agents. 8. Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. it is always so. I understand these ad people are maybe trying to achieve some kind of authenticity and will always try to protect themselves by claiming their ads are aspirational i.e. Black people put the word out to lie on census to keep population % low. Every single night, there is a shooting/homicide. If you dont like what youre seeing from the brands that want your business, the best way to let them know is to contact them and tell them how you feel. It shows the truth. When I approved advertising campaigns for my product lines, it needed to have actors and scripts representative of the target market we were trying to reach. Come on men! Thanks, Michael. No doubt, interracial couples in commercials are a hot-button issue for many people of all races. Who built this country? Witness The Daily Wire getting into the shaving razors business to combat woke Harrys and Gillette; the intense backlash against Disney for opposing Floridas Parental Rights in Education law, which prohibits classroom instruction on sexual orientation and gender identity for students in kindergarten through third grade; and the huge 35% drop in the stock price of Netflix this week as more than 200,000 subscribers canceled their subscriptions. Youre right, Ace the majority of brands are so aggravating and obnoxious that a lot of us are cutting the cord. Theyre the ones producing the work. Having the belief that you can constantly improve yourself and affect others more positively. Dr E Michael Jones has written extensively about this group of people in his book The Jewish revolutionary spirit. In Unforgiven he made a vow to his wife not to be violent but when his black partner is killed he goes crazy for revenge. So much for fairness and tolerance, yes? In reality the actual investors have no clue how their portfolios are being used. I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. In regards to the number of black male/white female couples in commercials I would only add: What message does that send to black women? The target demo is never the minority actors depicted in ads. I kept scrolling and scrolling until it felt like I was inside The Truman Show and the producers were playing some kind of weird joke on me to see how I would react. So this makes for a huge boulder rolling down the hill with great momentum. In major urban areas of the the United States, Canada, and possibly the UK, it is by far people of color that wreak havoc within the public sphere. Theyd hire a token white guy and a token Hispanic, no Asians. Black people are generally not known to be into camping in freezing weather, or things such as bungee jumping & cliff climbing. Not to mention the actual equipment all a financial burden on the parents. Even then I remember observing how these articles addressed this new future as if it were simply a matter of natural human progression vs the very intentional Hart-Celler Act coupled with our governments refusal to police its border adequately. Watching commercials on ABC and NDC, I was shocked to learn that ~70% of black families drive Lexus SUVs and live in McMansions, because every commercial I see portrays this to be just normal everyday life in America. As someone who, like you, has been down his share of rabbit holes, I agree. We also have Greek Cypriot, Chinese, Pakistani and Indian folk who rarely get a mention in the ads. . Im just pointing out what any objective, fair-minded person can see and that is the colossal, glaring overrepresentation of black people in TV commercials at the expense of other races, particularly white people. Look from within. Any day, science will enable a human to have a litter of kittens. I am glad The Awakening is happening Im just worried that it might be too late. Keep watching CNN and MSNBC! Its a problem for sure. As a race, were actually the minority of the world, I wonder how many people know this. They have since spread their bullshit theories throughout the higher echelons of education. I agree. Every other platform there are the same commercials and they make me sick. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. Representation in advertising had already started to become untethered from reality prior to August 2014, when the Ferguson, Missouri riots erupted following the fatal shooting of Michael Brown by officer Darren Wilson. The lgbtg is nothing but a cult and BLM is a terrorist group. . I make sure to buy their product. they are all weird). The original tweet: The NHL is proud to support this past weekends Team Trans Draft Tournament in Middleton, Wisconsin. Retail Media Networks: A Forced Marriage or Perfect Partnership? Its all such a bunch of crap because the WOKE folks have taken over. If 60% of their sales go out the window theyll care, because we all know the only thing corporations care about is money (assuming all 60% of white Americans feel that way). I used to work in IT and whenever there was a black hiring manager, theyd hire 75-80% black employees. The list goes on and on, Maria this, Carlos that. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. Forced diversity is not working for me. I am a white woman from the United States. Marija Zivanovic-Smith, NCR Corporation, 2. Not only are advertisements being infiltrated by blacks, but remakes of movies putting in blacks where whites use to be. Im fine with showing mixed race couples since they certainly do exist but its portrayed in far far greater percentages than exist in reality (unless Madison Avenue is trying to have life imitate art by convincing women that black men are the ideal and white men are bumbling morons). Has anyone else noticed the complete absence of blonde haired men in TV advertisements? It drives me nuts, and for so long I have felt like I am the only one who gets worked up about it. Thank goodness somebody voiced what I have been thinking for days. Yes black people are way over represented in ads. Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. And that white mans burden schtick is tired old racist pap. They see white erasure in western culture and wonder why. Let them know that they have lost you as a customer. Sometimes it is important to intentionally choose a diverse group, but keep the balance so you dont color-wash your efforts. In fact, I believe that *most* people notice the out-of-whack representation in todays TV commercials. What turned me to GOP? 61% of Americans find diversity in advertising important. Not with any solution or anything with substance, but rather, with a cliche: the first step in solving a problem. 59% of people say they are more loyal to brands that stand for diversity and inclusion in online advertising. In some cities, the best and newest YMCAs are in mostly black neighborhoods. I happened along this post because I have been observing everything you mentioned. To your point, Roo91, I tried to find the latest stats for interracial marriages in the U.S. As far as I can tell, about 19 percent of newlyweds today are married to someone of a different race a number thats been ticking up year after year. Interestingly, although Im often accused of being privileged, I actually have had to work harder to get opportunities due to my demographics. So in short, replace the current population and weaken the next generation with confusion so there is nobody to fight back. And if they get some more white women to date black men along the way, all the better. I am really tired of seeing mainly blacks featured in TV ads! I for one am going back to reading or streaming movies with no commercials. Predictably, no one commented. Of course they didnt. However, our economy is run on the almighty dollar so I put my wallet behind the advertisers and products that cater and interest me. Thank you for calling BS on the misrepresentation and unbalanced perspective in advertising. It was well past time for someone to say something. My local library showcases certain kids books on the top of their bookshelves, and all of the books now are always ones with illustrations of non-white kids. Never mind that I even backed up my argument with official Census numbers. Therefore, not only does the new definition fail to capture the full meaning of racism; the definition is itself an example of the anti-white racism being taught to our children.. I felt what was being offered was an insult to intelligent, thinking people. ). Personally, Id like to see the government reclassify these high-tech companies designations changed to utilities which would most certainly stop them from censoring the public as public utilities are forbidden to do any kind of censorship. I resisted Facebook for years and opened up an account only when I had a small business and wanted to advertise to my community. What to do? And if by fake advertising you mean this totally unrealistic representation of people were all seeing, then youll be hard pressed to find a brand or advertiser who isnt guilty. No, there is something else at work here. You are totally right and Im in the UK. Now send $5 to BLM for repentance. Its Time to Acknowledge Anti-White Racism. this is NOT saying people of color are not smart, nor is it saying they are not nice people, intelligent, funny, and personable! Want to know where this is really coming from? While interracial marriages are certainly more common now than they were in the past, I see very few black-white couples in the real world. Thank you. I decided today to do some looking into finding out if anyone has made statements on line about this issue and came across your article. But God save the queen Kim, she will change this all in a generation or two. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. I live in Canada and its the exact same thing here as well, 73% of the population is white yet nearly all our advertising features mixed-race couples predominantly with a white female and black or now sometimes Indian spouse, and mixed children, but it gets worse. Kudos to you Kayla our current cancel-culture society seems to make out the Caucasian culture as buffoons and unattractive. And even further, every time a black person is shot by a policeman (white or black), the media and the black community goes into hysteria. Political correctness is whats gotten us here in the first place, Thor. Which I wouldnt have a problem with if it didnt already seem that blacks feature in >50% of car commercials. Thank you! I do not need to go outside in my front yard and scream to the world I AM GAY!!! I am talking about the pharmaceutical companies that are behind most of those senseless shootings and violence. The reason blacks are overrepresented is because they are very vocal with their complaints. Thats right we cant. Predictably, not one person had the courage to comment. In Europe they didnt have a problem with a blonde male lead who was strong-looking. And sorry, they were NOT rich white guys. In reality, however, Muslims account for 14.3 percent of Londons population, and black Africans 7.9 percent. Take a look at LinkedIn or anywhere else you see digital or print adverts and its predominantly black females. And if it is repartitions for the past where 100% of posters were white, remember as recently as the 1980s this country was 82%+ white. Were being lied to on an epic scale and if you look at who is in on it there are not a lot of other possible explanations. One day while in line at my S&L, the old farmer in front of me asked the teller about their stability. READ IT!! Five corporate approved pieces of signage in lobby. Perhaps Twitter did you a favor, Anonymous. Big Tech is corrupt. But to look at these commercials youd think that 90% of the country was black and theyre only casting commercials to reflect the demographics. Does it matter to them? . I was never this way before but Im tired of turning on my TV or streaming service and wondering if Im watching a channel from Nigeria. Slavery has existed within all peoples over the world. But, as I have said, the biggest problem with this forced-diversity agenda is that its a bullshit game anyway. White, yes. Because 75% of black women are on welfare with a bunch of kids and no father in the house. The same has been for blacks since 1960. T his report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. It requires focus and a deep, longstanding commitment. Marketers often fail by developing a campaign and then inserting a few diverse people to check off the diversity box. blacks commit crime at higher rates There is no hard and fast rule for diversity. Your comment about the blacks throwing a fit when a white police officer kills a black person, kills me! It really doesnt matter to me what race a person is in a commercial. Right after I said this the girls mom loudly said black lives matter, I kid you not. . Dont allow our media to control who should or should not be placed on a pedestal. Liberals. One of the best ways to portray diversity in your marketing is to use real customers and real stories. Lately even the truck commercials feature females with men nowhere to be seen. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. Toxic masculinity is out. Companies purporting to care about progressive values are really doing nothing more than striking a superficial pose meant to signal virtue while distracting from any companys true motive: financial gain for shareholders.. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. The FOUNDER of BLM just purchased four homes over a million dollars FOR PERSONAL USE! Sorry, but the black guy in the star wars wasn't such a good actor. At last, just recently, it seems that people are pushing back. The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. ANA. Why is this? Im getting sick of TV in general. As to the why of it all, Im still looking for a good answer myself. I had searched on impulse after opening the drop of new clothes in my favorite catalog and seeing not one model who looked remotely like me. The focus is all about diversity and political correctness instead of just making a great product. Pretty dumb, I guess. They need to work with the police and clean up their own communities. No, America is not racist. And I dare say that all but one or two comments have been from people who agree with the premise of the post boiled down simply, that blacks are conspicuously overrepresented in U.S. television commercials at the expense of other racial groups, and that todays advertisers are duplicitous asshats whose anti-white and anti-white male agendas are driven by propaganda either their own programming, or a desire to program others. And it all just aint about a disproportionate amount of blacks in commercials. Every victim needs a villain. Well before this subject matter was put forward, I had wanted to send Rob a private email about this (and regarding the pussifaction [excuse my terminology]) about this subject. This country is not what the Founding Fathers envisioned. Why is every commercial have blacks and gay people and interracial marriages. If I were to judge America from its advertising I would believe 90% of its population was black, and that white females could only be in relationships with black males and white males dont exist. 5. I am glad I am not the only one who has noticed this trend lately. If only the other 95 percent of the U.S. population would do the same. Secondly, brainwash the kids to let them think they are gender fluid or that being gay or trans is normal, while shutting up any resistance with cries of racism and homophobia, remove all white males from TV and advertising and if they are shown, they have to be depicted as Beta males we cant have our next generation of white men be strong role models, right? Of course, portraying people properly would require advertisers to have real respect for different races and cultures, and a genuine desire to give more than lip service to the prime directives of diversity and inclusivity. And more thoughts and musings yes, I would add Facebook and Google to my list of monoliths. And youre right, racism is racism no matter who is doing it. I also want to say that your comment reminded me of an HR policy that was imposed on hiring committees during the time that I worked for a public university system several years ago. I cant believe I found this article having recognized the basis of your article for years. They are force-feeding something that is unnatural. This gap is both unsettling and unacceptable to most of today's consumers. As long as you dont look white, in any way, no matter your race, then youre whats in all the ads now. Actors have always been expendable to Hollywood and the ad industry so I dont think they care who they cast as long as they keep their jobs. Certainly the George Floyd killing was a catalyst. Whay ever happened to hiring someone because they are the best person for the job? And I certainly find it curious how everything has exploded all at once. More blacks than anything on every commercial. Thanks Madge, you nailed it. Erik Radle, the CEO of Miller Advertising (Texas) has openly bragged about how advertising is going to change our society. Dont even get me started on Disney! And, guess what? That black Americans wouldnt be able to vote if they cant mail in their votes because they would have no way to get to a voting booth on election day, or that there are no bus routes to some voting booths, as if black Americans can only use public transport and dont own vehicles. I cant help wonder if there isnt some political manipulation going on here. Ill remind myself you said that the next time Facebook refuses to let me advertise this post due to what they have deemed inflammatory content.. What have we allowed the wicked and perverse among us to do to our poor boys? And no wonder. Theyre made to look stupid, or just plain made fun of! Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. I became republican for this reason. And the further on the holiday season it goes, it seems only black people celebrate Thanksgiving and Christmas, oh unless they have white family or neighbors who they graciously invite over. Oh, and dont forget critical race theory. Portray those stories in your marketing. Every other commercial shows father/daughter interaction. So many have been canceled, deplatformed, or branded as racists for speaking the truth that I think a vast majority are now scared to even engage in the discussion for fear of losing friends, jobs, their reputations, etc. Youd be wrong, of course. I dont need to tell you that we live in a hyper-politically-correct society. Youre not alone in that theory, Anonymous. No masculine role models or father/son interaction in commercials. Yes, I agree with the earlier poster in commending you on your courage. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. Id never have imagined youd ever catch me writing a screed such as this. If there is anyone else in the ad its frequently a white woman and mixed kids but its still the man whos been relegated to menial chores. Corporations ran the world and kept people controlled with mindless TV as one mechanism. The current state of race relations goes back to the 60s with LBJs civil rights Bill. Thats a pretty good take, Anonymous. As a Delta frequent flyer, I cringe every time I walk down the jetway. But lets be honest, how many families does that represent? Always good to hear from you, Robert. In other words they are literally destroying their markets slowly while thinking they are getting the upper hand and the last word in their agenda thats fueled deep down by fear, anger and pain. Nope, youre all wet, Anon. Wish the 80s and 90s were back, where people actually cared about each other and understood each other. By portraying all cultures the same with people of all races talking and behaving white these ads and advertisers actually disrespect, and misrepresent, every culture. Diverse thoughts are contagious, and they add significant value to the ideation process. You are so right! Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. And it is not just advertising. Now dont get me wrong, I do recognize the population demographics are fast changing, but to exaggerate it like this, I feel, doesnt help matters. Work Backward From Your Diverse Customer Base, Theres nothing better than an ad that feels authentically inclusive and nothing worse than one that feels like it was conceived by executives hoping to be on trend with diversity. And the alien up there in his spaceship would have to also conclude that nearly all white men are clueless bufoons, the butt of jokes from his wife and spoiled kids, and that nearly all figures of authority and respect, whether its a boss at a large company, a doctor, a judge, your local pharmacist, or anyone else that you would look up to, will be a minority. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and. Now, we are in the minority. Using a boilerplate type letter will allow you to just change the name of the company versus writing dozens or hundreds of individual letters. Hi, Merle. I totally agree and you would think that white people are completely ignorant of what is going on. Zach Van Arsdale By Fernanda Galan | November 8, 2021 | 9:30pm MST And I 100% agree with what you said about the relationship between art, truth, and propaganda. Indeed. Eroding trust means consumers are less likely to be brand loyal overall. Agreed, Dave. This should be the test used to determine if someone is male or female. I keep my business behind closed doors where it belongs!!! The body-positivity trend has especially gripped womens magazines, and more than one social commentator has taken these publications to task for celebrating and glamorizing unhealthy lifestyles. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. A gutter had become an actual cess-pitand white folks had virtually disappeared from advertising. As you note, weve allowed our culture to somehow brand masculinity as toxic a big mistake, as it is and always has been the natural combination of masculine and feminine parents that has allowed the human race to survive, to birth and raise the next generation, and to prosper in a harsh world. EVERY commercial is mostly blacks. And youre right. Recently, I too have seen greater representation of Asians and Hispanics in commercials, while the over-representation of blacks has stayed about the same. The posters on the walls show a high percentage of blacks, Asians, gays, women, etc Literally 10% or less white, straight males. Alas, the way advertisers misrepresent their audiences insults us all. Good comment, ARG. 4. This organic, truthful approach will seem more genuine. For example, how often do you see a father and son interacting in a commercial. At this point, no one is being represented and maybe that vanilla (no pun intended) approach is another misstep that creates a billboard affect. People of color in commercials usually do not get my attention and I do not buy their products. Having said all of that, I would be very hesitant to point that out to Delta for concerns about being labeled as a racist. When corporations like Google and Facebook have total control over the information and ideas that we are allowed to see and share, and the direction of the country is being altered by invisible forces with their own hidden agendas, then we as a country have big problems and wed better wake up. Honestly, I dont see this getting any better. The textbook definition isnt quite right to me. White men ARE shown to be bigger/ plus-sized. The only true way to make your feelings known is to actually contact the companies directly & voicing your concerns & issues. Have you seen Zucks Avatar? And the hard truth is, its well past time for us to have an adult, national conversation about the violence and criminality that is so pervasive in black culture.